The Magazines That Hit Different

Boxing Social commissioned a new digital magazine series, a publication that would match the ambition of the sport's biggest moments and bring genuine creative direction to boxing media. I led the creative direction and designed every page across all three issues, with my idea for each cover to develop a concept-led illustration rather than defaulting to a portrait or fight photograph. The idea was that the cover should generate its own conversation before anyone opened the magazine.

Issue One, The Heavyweights. With the heavyweight division producing some of the sport's most anticipated matchups, the cover concept reimagined Quentin Tarantino's The Hateful Eight as The Hurtful 8, recasting the eight main heavyweight contenders in the film's iconic poster format. Illustrated by Callum Seymour, the image was shared widely across social media, including by the fighters themselves. The issue ran to 42 pages.

Issue Two, The Lightweights. The lightweight division was arguably boxing's hottest at the time, with Teofimo Lopez, Devin Haney and Luke Campbell all featuring. The cover concept tied the division to the simultaneous release of Call of Duty, casting six of the main contenders in military roles in a bespoke illustration by Harry Ward. The 46-page issue continued the series' reputation for covers that stood apart from conventional boxing media.

Issue Three, The Fighting Nation. Timed to coincide with St. Patrick's Day, the third issue was a 62-page celebration of Ireland's contribution to world boxing, featuring Katie Taylor, Carl Frampton, Andy Lee, Steve Collins, Mick Conlan and the next generation of Irish talent. Rather than a portrait, the cover referenced the tradition of Irish street murals, with Harry Ward commissioned to capture the country's fighting spirit and boxing heritage in a single image.

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