Swindon Town FC needed a social media identity for the 2025/26 season that could hold up across the full calendar, matchdays, player announcements, squad updates, score graphics, video thumbnails, without breaking down under the pace of a professional football club's content demands.

The brief was to build a cohesive visual system rather than a collection of templates, something consistent enough to reinforce brand recognition, flexible enough to handle every format, and simple enough for a team to execute at speed without the quality slipping.

The system was built around a strong typographic grid, clear hierarchy and a defined approach to sponsor placement, with three distinct colourways covering home, away and third kits. An upward-leaning rotation runs through the graphic language, creating a sense of momentum that threads through every execution. The result is a modular framework covering the full range of club content, built to strengthen Swindon's visual presence across platforms for the entire season.