Genesis Motors set out to build one of the world's most relevant luxury automotive brands, not by borrowing from an existing legacy, but by starting with a blank piece of paper. That philosophy became the creative foundation for this short brand film.

The brief was to develop the script and full storyboard for a film that captured Genesis's journey, ambition and craftsmanship for a high-net-worth global audience. The film brought together key figures from the brand's Seoul headquarters, including Chief Creative Officer Luc Donkerwolke, one of the most celebrated automotive designers in the world, alongside the full Genesis vehicle lineup across Asia, the UAE and the USA.

The finished film was developed for distribution across TV, online platforms and cinema, with media partnerships including the BBC.