MTK Global was one of the most powerful forces in professional boxing, a management and promotions company representing over 200 fighters across 31 countries, with a roster that included world champions Tyson Fury, Billy Joe Saunders, Josh Taylor, Chantelle Cameron and Sunny Edwards. Events were broadcast globally on Sky Sports, ESPN and BT Sport, featuring the sport's biggest names including Deontay Wilder, Canelo Álvarez and Oleksandr Usyk.

As Head of Creative, I led the visual identity and creative strategy for the entire brand, directing output across branding, digital content, event marketing, broadcast assets, in-arena branding and ring canvas design. I established the visual language, typography system and content architecture that defined how MTK showed up across all platforms, and built a suite of custom templates that gave the wider team a framework to execute consistently at scale across 31 countries.

Beyond the day-to-day creative output, I managed and developed the internal creative team, oversaw multiple branding projects including full rebrands and early-stage start-ups within the MTK ecosystem, and collaborated directly with promoters, fighters and trainers to align creative with the high-stakes, fast-moving demands of the sport.