Uniting Club and Community

When I joined Colchester United as Head of Content, the brief was to modernise the club's entire creative and content output and use it to rebuild a genuine connection between the club and its supporters.

I set the strategic direction across everything, a bold new visual identity for the 2025/26 season, bespoke photoshoots, a new design language, and a content system built to sustain quality across matchdays, campaigns, player announcements and supporter communications. I also expanded the club's content into short-form video, behind-the-scenes storytelling and long-form formats, and activated previously dormant channels from scratch.

The result was a more modern, fan-focused digital presence that delivered the club's highest engagement figures across multiple platforms.

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Content has been great and a huge improvement since you came in. Really connects the fans to the club when it's been a struggle previously. Best of luck in the future.

Eagle Eyed U's

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Best of luck George. The club content has been excellent and has played a huge part in reinvigorating the fan base. Looking forward to seeing the progress with Project 195.

Beyond the Barside Podcast

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What a turn around the content has had this season You will be missed but excited to see you around still. Can’t wait to see what the next project brings and fair play for jumping all in Thank you for an amazing season of content!

Zak

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Think the replies have said it all, George amazing job since you came in and huge loss. Good luck with everything and I'm sure many U's fans will follow your journey.

Jay Matthews

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Clubs socials have improved so much since you’ve arrived, hopefully the club can replace you! Good luck on your next steps

Duncan Stonehouse

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Really gutted to see you go, you have made such an impact! But wishing you the best of luck with your future endeavours!

Aaron Finch

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Big shout out to the social media team! The quality has really improved over the last several months, really enjoying the additional content.

Matthew Bell

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What great content lately! The fans are so connected to the club right now.

Joss Paul Miller

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Loving the new creative and the extra content we’re receiving. Keep up the brilliant work.

Jonathan Brown

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Thank you for what you've done for the club's social media, George. And good luck for what's next.

Will Taylor

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Content has been different calibre and it’s great to see, it’s helped connect Zak to the club much more this season, he’s autistic and as a Dad I love to see him find a hobby we can enjoy together, it means more than you’ll ever know!

Ben Gooding