A pan-European content partnership between Hyundai GmbH and BBC Top Gear, built around a film shoot in Iceland with Heidar Logi, the world's leading cold-weather surfer and adventurer. The brief was to capture the capability and character of the Hyundai Santa Fe in one of the world's most extreme environments, producing video and stills content for distribution across five EU markets.

The content ran across Top Gear magazine, topgear.com, and TG social channels, reaching over 3,000,000 people and generating 530,000 full views, 62,000 post clicks, and 4,000 engagements. Hyundai extended the content across additional global campaigns beyond the original scope. The partnership contributed to a 2% average year-on-year increase in propensity to purchase among the Top Gear audience.