Street4 League is a new football competition built around the culture, energy and intensity of street football, where the sport meets music, urban identity and a generation that consumes football very differently to the traditional game.

The brief was to build an entire visual world from nothing, a master brand for the league, individual identities for all eight founding teams, kit designs, and a complete design system that could hold together across every platform and touchpoint.

Each of the eight team badges was rooted in the character of its city, Birmingham Bulls, Cardiff Dragons, Glasgow Giants, Liverpool Dockers, London Lions, Manchester Bees, Nottingham Arrows, Sheffield Steelers, distinct enough to carry their own identity, cohesive enough to read as part of the same league. Kit designs extended the identity into performance, with each strip carrying both the team's character and the Street4 aesthetic.

The result was a fully formed brand world for a league built to challenge how street football is seen, presented and experienced.