Fenty Beauty launched as one of the most anticipated beauty brands in years, Rihanna's line, exclusive to Harvey Nichols in the UK, with a foundation range that set a new standard for shade inclusivity in the industry.

The brief required adapting the campaign creative across portrait, landscape, digital and print formats under tight deadlines, with approvals required from the Fenty US and UK brand teams, Harvey Nichols and Rihanna's team simultaneously. Central to the work was rigorous colour quality assurance, ensuring every execution accurately matched the product shades to the models featured, with press pass management handled alongside specialist colour approval across all parties. The campaign launched across Knightsbridge London Underground station, greeting the crowds that gathered for the Harvey Nichols exclusive launch.