A second BBC Top Gear Magazine advertorial for Hyundai, this time built around the launch of the Kona Electric and the case for switching to EV, framed around nine myth-busting reasons to make the move.

The spread was produced in five regional versions tailored to different EU markets, with a bespoke digital illustration of the Kona Electric at its centre, a deliberate choice to give the piece a distinctive visual character that stood apart from standard automotive photography.

The campaign extended well beyond the magazine pages: assets were used by the BBC across their social channels and on a dedicated microsite, before Hyundai carried them into wider global media campaigns. What started as a print advertorial became a multi-platform piece of content with genuinely international reach.