Launch creative across three new models for Lotus, the Elise, the Evora and the Exige. The brief covered a luxury brochure for each car and a supporting suite of marketing emails, spanning finance offers, events and test drive invitations.

The challenge was to create a cohesive framework across all three brochures, consistent in structure, but allowing each car's character and the quality of Lotus's photography to lead. Each piece took the reader through the brand's heritage before arriving at the new model, with technical specification distilled to remain accessible without losing precision. The email campaign extended the same visual approach across every stage of the customer journey.