The Tottenham Hotspur Stadium is one of the most technically extraordinary venues in the world, home to Premier League football, the NFL's only permanent base outside the USA, world championship boxing, concerts and more. The Technical Tours experience takes visitors beneath the famous retractable pitch, into the engineering and architecture that make it all possible.

The brief was to create a brand identity for the tours that felt distinct from the main club identity, something that communicated technical precision and the premium nature of the experience, while sitting naturally within the wider stadium brand.

The identity drew on the language of blueprints and engineering drawings, with technical typography and a design system that could work across digital, physical and wayfinding environments. It now lives across the official Tottenham Hotspur Stadium website and all Technical Tours touchpoints as a fully operational commercial product.