Soccer PM is a nostalgia-driven football show hosted by Rocket and Tom Skinner, a love letter to Saturday morning football culture, streamed exclusively on YouTube and built around a community of fans who grew up with Soccer AM.

The identity brief came with an unusual creative constraint, the show was transitioning from "Soccer PM" to "Football PM", which meant the logo and wider brand system needed to work seamlessly under both names, nothing too bespoke, nothing that would feel broken when the name changed.

The solution was a circular badge system directly referencing the shape of a football, immediately recognisable, flexible enough to carry either name, and versatile enough to extend into a full visual language across patterns, apparel, digital content and social media. The trading card template series for the show's launch, the thumbnail system, and the episode graphics were all built around the same identity DNA, nostalgic in tone, but built for how people consume football content today.