Building a Global Creative Movement
13AM is a global creative platform and movement built around one idea: that creativity connects people across borders, cultures and backgrounds in ways that politics, language and geography cannot.
At the centre of the platform is Project 195, a world-first initiative to unite visual artists from every recognised country on Earth into one shared community, archive and cultural story. No creative organisation, gallery or brand has previously achieved full artistic representation from every country in the world. Over the past three years, 13AM has built a network of more than 400 creatives spanning 160 countries, with the completion of all 195 as the defining mission.
Alongside the wider platform, I founded 13AM Crowd, a global creative agency powered by the 13AM network, built around the idea that the best creative work comes from genuinely diverse cultural perspectives. The network has contributed to projects for brands including Nike, Adidas, NBA, F1, BBC, EA Sports, Adobe, Puma, Real Madrid, Starbucks and YouTube.
I lead every dimension of the project, creative direction, brand, strategy, content, artist partnerships, community growth and commercial development, building 13AM from an independent idea into a scalable creative ecosystem with global reach and a story designed for the modern attention economy.
STUDIO
Founder of 13AM, a global creative platform and movement built around the mission of connecting the world through creativity.
At the centre of the project is Project 195, an ambitious initiative aiming to unite artists from every recognised country on Earth into one shared platform, community and cultural story. What began as an independent creative idea has grown into an international network of over 400 creatives spanning almost 160 countries.
Alongside building the wider vision and long-term strategy behind 13AM, I lead all areas of the project including creative direction, branding, content, artist partnerships, community growth and global outreach, while developing the platform into a scalable creative ecosystem spanning media, partnerships, exhibitions and creator-led storytelling.
CROWD
Alongside 13AM Studio, I founded 13AM Crowd, a global creative agency built from the wider 13AM network and powered by an international community of multidisciplinary creatives spanning almost 160 countries.
The agency was created around the idea of combining world-class creativity with genuinely global cultural perspective, bringing together designers, filmmakers, animators, strategists, photographers, illustrators and digital creatives to deliver modern creative work shaped by diverse viewpoints and contemporary culture.
I developed the agency’s positioning, identity and long-term vision, while building a network whose members have contributed to projects for brands and organisations including Adidas, Adobe, Audi, Bayern Munich, BBC, EA Sports, ESPN, F1, Nike, NBA, Puma, Real Madrid, Riyadh Season, Starbucks and YouTube. Through this model, 13AM Crowd aims to bridge global creative talent with brands looking to create more culturally relevant and internationally resonant work.