The launch of the Hyundai i30 N, the brand's first hot hatch, needed to land across five European markets simultaneously. The centrepiece of the campaign was a four-page advertorial spread in BBC Top Gear Magazine, one of the most widely read automotive titles in the world, produced in five regional versions tailored to each market.

Working through DCT8, the project extended beyond print: a hero video and photography shoot were produced alongside the advertorial, with the resulting assets used by the BBC across their social channels and on a dedicated microsite. Hyundai subsequently deployed the same content across their own worldwide media campaigns.