iFL TV is the world's largest boxing-dedicated YouTube channel, founded by Kugan Cassius and built to over one billion video views and just under one million subscribers. As the go-to destination for boxing coverage, the channel's content output is relentless, breaking news, fight previews, rankings, editorial columns, event promotion, competitions and more.

The brief was a full-scale social media rebrand and YouTube content refresh, creating a visual identity that matched iFL TV's stature in the sport while giving the team a scalable, consistent system to work from. The deliverables spanned a complete suite of editable templates, bespoke social assets and a dynamic pre-roll animation, built to modernise the brand's look without losing the authenticity its audience expects.

Alongside the rebrand, I developed the brand identity and running content for iFL TV's new podcast series, RAW: The Fight Within, hosted by Kugan Cassius, covering artwork, video content and motion graphics across the full production.