A full-scale social media rebrand and YouTube content refresh for iFL TV, the world’s largest boxing-dedicated YouTube channel.

This project focused on enhancing brand consistency and visual impact, delivering a suite of editable PSD templates for seamless content creation. I also developed a series of bespoke social media assets and a dynamic pre-roll animation, ensuring iFL TV’s visuals matched its status as a powerhouse in boxing media.

Founded by Kugan Cassius, iFL TV has amassed over one billion video views and 886,000+ subscribers, making it the go-to source for boxing coverage. This rebrand was crafted to modernise their visual identity while maintaining the authenticity that has built their loyal following.