Above the Pitch, Above the City
The Dare Skywalk is one of the signature visitor experiences at the Tottenham Hotspur Stadium, a 90-minute guided walk across the stadium roof offering panoramic views of the London skyline and the pitch below. The brief was to produce printed postcard collateral to promote the experience, to be distributed across wall displays throughout London.
The design needed to convey the scale and spectacle of the experience, communicating height, city, and adrenaline in an A6 format. The visual approach placed the stadium at the heart of the London skyline, with the city's landmarks brought to the stadium's doorstep to represent the views available from the top. 20,000 postcards were produced and distributed across the capital.

