In this project I was approached by a start up food stall in Shoreditch called the Vegan Shack. I was commissioned to create the brands look and feel and created a new logo along with a series of illustrations and some bespoke typography.
The aim from the outset was for the brand to come across as fun, natural and feel good, which I feel we hit well. The ideas for the illustrations was to be nice and earthy, nothing to perfect in style, but to match the typography with its natural homegrown feel. Again the colours not only represented the products themselves but also gave off a natural, healthy and feel good vibe.