For this brief I was asked pitch my ideas the Fiesta De Bushwick flyer. The event itself is a week long festival celebrating the local culture and community.
On researching the event I soon realised the heavy influence of street art in the area, therefore I thought it would be a great idea to create my own characters based on this. I believed these would really back the cultural aspect of the event whilst also appealing to the younger generation of whom the festival is largely aimed at.
Throughout the process I also rolled out merchandise, signage and various other products at the clients request.