I was tasked with creating a 44 page, A6 booklet for Visa as part of their push to improve the company’s on-boarding process. This would be mailed out to new employees across the world 2 weeks prior to them starting.
The aim was to make them excited to join, more confident about their first day and also to inspire them to work hard. As you’ll see the style I went for was very welcoming and bright, this was then complimented by me creating a bespoke set of engaging illustrations to run throughout, even illustrating key members of staff.
Further to this I created a new Visa on-boarding tagline “Your everywhere starts here” a play on the current brand tagline “Everywhere you want to be” These booklets are now being used worldwide by Visa.